Details of a Listing Contract
1. Emotion Vs. Reason: You need to think of your house as a marketable commodity; Our goal is to get others to see it as their potential home, not yours.
2. De-Personalize the House: You want buyers to view it as their potential home; when a potential homebuyer sees your family photos hanging on the wall, it puts your own brand on the home and momentarily shatters their illusions about owning the house.
3. Removing Clutter: After years of living in the same home, clutter collects in such a way that may not be evident to the homeowner. However, it does affect the way buyers see the home, even if you do not realize it.
4. Fixing Up the Interior: Do not do anything expensive, such as remodeling. Remember that part of selling a house is also preparing to buy your next home. You do not want to do anything that will affect your credit scores or hurt your ability to qualify for your next mortgage.
5. Fixing Up the Exterior: A homebuyer’s first impression is based on his or her view of the house from the real estate agent’s car. So take a walk across the street and take a good look at your house. Look at nearby houses, too, and see how yours compares, i.e. Landscaping, paint, roof, yard, and entryway.
Marketing Your Home to Other Agents
Price & Terms of Sale: The final decision is always up to you, however we will assist you in setting a listing price, making sure not to set it too high or too low.
Lockbox-Yes or No?: A lockbox is a padlock with a cavity inside where a key to your home can be placed. Only agents with an electronic key or the combination can get into the lockbox and access the key. Having a lockbox available at your house makes it easy for other agents to get access to your house.
Real Estate Commission: The commission amount is a certain percent of the sales price. When completing the listing agreement, we will agree on the amount of the real estate commission; the average commission is 6%.
Multiple Listing Service: The listing contract will specify whether or not the house will be listed with the local MLS (RMLS is the Greater Portland Area). It is definitely in your interest to have the house listed, because your sales force is automatically multiplied by however many agents are members of RMLS.
Showing Your Home to Buyers
RMLS: As mentioned before, we will put your home on the local multiple listing service. This will show details about your home to other agents searching for their buyers.
Office Exclusive: To get a "head start" on marketing your property, we can provide an Office Exclusive, available to all Hasson Agents, before your home goes on the market.
Brokers Open: This is an "agents only" open house. Generally held on Tuesdays, we provide food to entice brokers to view your home, so that they may tell their buyers and schedule a second showing.
Flyers: We prepare flyers for your home so that potential home buyers driving by can get preview of what you have to offer, and then schedule a showing.
For more information on how we can market your home to it's full potential, please contact either Tim or Melissa and let us be your Seller's Agent.
Convenience & Availability: Your house should always be available to show. Most agents will call and give you at least a couple of hours notice before showing your property.
Why You Should Not Be Home: Homebuyers will feel like intruders if you are home when they visit, and they might not be as receptive toward viewing your home. If you absolutely cannot leave, try to remain in an out of the way area of the house and do not move from room to room.
Lighting, Scents, Pets, etc: Turning on all lights, making sure there is no strong odor in the home, keeping pets out of the house or out of the way, are all key steps to making buyers feel comfortable in your home.
Neat & Tidy: Try your best to have it look like a model home – a home with furniture but nobody really lives there.
Vacant Homes: If your home is vacant, we may want to do some light staging to give buyers an idea of what the home looks like furnished. This will make your home appear larger as well.